About Us
- Skykiwi provides services in five major sectors, including:
- Why Market to Asian and Chinese
- Power of Online Media (what you need to know)
Skykiwi provides services in five major sectors, including:
---------------------------------------------------------------------------------------------------------¡¤Skykiwi Portal: homepage and four sub channels, including:
1. News Channel: The only dedicated Chinese channel for news in New Zealand; has over 45000 unique
monthly IP visits.
2. Imedu Channel: Rich information of study, living, immigration in New Zealand.
3. Current Affair Channel: Government news and policy release; online users¡¯ opinion and
discussions; political parties¡¯ introduction
4. Money Channel: Business and economy information, such as interest rate, foreign currency rate,
house market, investment news
¡¤Skykiwi Web Forum:
The most visited Chinese online community in New Zealand
¡¤Skykiwi iHome:
SNS channel, similar with Facebook; has over 55000 registered members (2009 July)
¡¤Skykiwi Opage: Online local business Index
¡¤Skykiwi Haka: Skykiwi member-ship card channel
Why Market to Asian and Chinese£º
---------------------------------------------------------------------------------------------------------New Zealand is such a diversify country, and Chinese is the largest ethnic group in Asian category. From 2001 to 2006, the Chinese population in New Zealand had jumped from 105,057 to 147,570, significantly increased 40.5%. (Source: Statistics New Zealand 2006 Census)
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¡¤Asian and Chinese Population Stat.
The Asian ethnic group was New Zealand¡¯s fourth largest major ethnic group after European, M¨¡ori, and Other Ethnicity, totaling 354,552 people (9.2 percent) in 2006. (NZ 2006 Census)
Asian Population (NZ 2006 Census)
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Chinese Population (NZ 2006 Census)
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Five Largest Race Groups (NZ 2006 Census)
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Asian share of New Zealand population is still increasing. Every commercial industry in New Zealand should not ignore this purchasing power from Asian and Chinese ethnic group.
Professional Chinese teams combine outstanding journalism, design and marketing to produce New Zealand¡¯s most popular Chinese website which the Chinese community logs on to daily. Our website would be a great opportunity for your business to diversify your customer base and the best way to improve your brand awareness in the Asian and Chinese market.
Power of Online Media (what you need to know)£º
---------------------------------------------------------------------------------------------------------The internet is a rapidly growing market of consumers where their first choice for information is through their computer BEFORE print, TV and radio.
New Zealand has one of the highest rates of Internet access in the world. 87% of New Zealanders have access to the internet and 67% of users go online every day. (Source: Nielsen Panorama Survey January - December 2008) Time spent online now averages about 13 hours per week, and 9 out of 10 internet users have Broadband connections. (Source: Nielsen Online Market Intelligence 2009)
Through a high speed connection publishers and advertisers are able to deliver far more creative and engaging content and communications.
Internet has its unique advantages for business owners over traditional media. It allows for real time monitoring and keeps you informed with daily impressions, clicks and visitor rate reports.
¡¤Direct interaction of the business with the customer.
¡¤Easy access and wide broadcasting channel.
¡¤Better utilisation of multimedia technology.
The Advertising Standards Authority New Zealand released a comparison of the share of adverting revenue for different media in Friday Feb 27, 2009. It showed online increasing its share of advertising revenue from 5.8% to 8%. Advertising Bureau said ad spending had increased from $135.6 million in 2007 to $193.15 million in 2008. The $200 million mark is approaching fast.
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The IAB (Interactive Advertising Bureau New Zealand) study reported that advertising revenue from search and directories was the biggest growth area increasing 75% from $34.1 million to $59.71 million. Display advertising grew from $42 million to $58.1 million.
In this ever-changing world, online communication is becoming the number one media for information your clients cannot afford to miss out! Promote your clients brand and accelerate their sales targets in the Chinese community through placing advertising on Skykiwi.com.